Coca Cola teamed up with award-winning ad agency Ogilvy & Mather China on a new “2nd Lives” campaign and created 16 red screw-on caps that transform the otherwise-useless left-over plastic bottle into something creative, fun and usable. This environmentally friendly campaign launched in Vietnam, where 40,000 free caps will be given away when purchasing the iconic soda drink.
DO NOT CHEAT BY LOOKING AT THE INTERNET!
Try to guess what the 16 changed bottle caps are:
Clue for 1 bottle cap to get you on the road: it’s round, translucent and pops.
My guess:
- Spray pump √
- Dummy√
- Water gun√
- Weights√
- bubble blower√
- Water bottle lids x
- Coffee plunger x
- Balloon blower x
- Bath plug x
Actual 16:
- Water gun
- Pen
- Pencil sharpener
- Baby shaker
- Pump spray
- Soap cap
- Weights
- Light
- Saucer
- Salt and pepper cap
- Bubble blower
- Drip sauce bottle
- Soy bottle cap
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